Developing your Etsy Brand & Finding your Niche
Strategies for using the colors, fonts and even the way you write about your work to make it stand out in the crowd and look more appealing and professional. Your Etsy brand is a lot more than just picking out the tissue paper that matches your logo. Understanding your brand and being strategic about it helps you connect with the customers who want to buy what you are selling.
Etsy Search, Titles & Tags
Learn about search on Etsy. We'll talk about titles, tags/keywords and how to optimize your listings to make sure your items get found in search.
Understanding Etsy Advertising
Learn about advertising on Etsy. We'll talk about Etsy Ads and their new Offsite Ads program and how advertising can help your shop grow.
Fabric Design: The Color Class
Everything you ever wanted to know about working with color. Choosing a personal palette; understanding RGB, HEX and more, troubleshooting when digitally printing, managing color swatches & libraries and more.
Crafting a Class
Learn how to plan, prepare, promote, and teach an awesome hands-on class. From setting goals and writing your description to fine tuning your supply list and managing students at different skill levels, this online class goes in-depth to help you craft the best class you can. Includes video lessons, downloadable worksheets and instructor feedback on your lesson plan.
Spoonflower Step One: Uploading, proofing & selling
Start here with my "Spoonflower 101" class. This is a free class about uploading & ordering your first design, proofing with samplers and learning how to make a design for sale. It's the ideal class for beginners who are new to fabric design. You don't need any special software or skills to get started. This is your first step and "Step One" in the title means that it will be a pre-requisite for many of my other classes.
More About Becka Rahn
Becka Rahn is a digital fabric and clothing designer. She is the co-author of The Spoonflower Handbook, a how-to guide to designing your own fabric. She has taught workshops for many national organizations including the Surface Design Association, Handweavers Guild of America and Arrowmont School of Arts & Crafts and master classes for Spoonflower in Durham, NC. She has received both Jerome Foundation and MN State Arts Board grants for her art work, as well as serving on the international Etsy Sellers Advisory Board in 2016. Becka lives in Minneapolis with her husband and big black lab. She spends a lot of time thinking about pixels.