CourseCraft

Tanya Gaffon & Helen Steel

distinktiv.co.uk

Business And Marketing Strategy Superstars Teaching You How To 'Market Smarter'

Market Smarter | The online course for savvy businesses

You wouldn't build a house before laying its foundations. But what about your marketing?

Have you begun with what you can see - the tactics?

Instead you should start with what cannot be seen - the strategy..

This course takes you through the steps to building an outstanding marketing strategy, so when you come to do your marketing you are targeting the right customers, with the right messaging and using the right tactics.

Market Smarter | The online course for savvy start-ups

You wouldn't build a house before laying its foundations. However many new business owners (and more seasoned ones) make this error with their marketing.

They begin with what they can see - the tactics.

Instead they should start with what cannot be seen - the strategy.

This course takes you through the steps to building an outstanding marketing strategy, so when you come to do your marketing you are targeting the right customers, with the right messaging and using the right tactics.

More About Tanya Gaffon & Helen Steel

Tanya Gaffon

Tanya Gaffon is an accomplished marketing strategist with a skill for transforming complex, often dry but very necessary strategic marketing models into straightforward and even engaging concepts that a busy solopreneur or small business owner without any prior strategic marketing knowledge can grasp and apply.

Tanya firmly believes that you don’t need a boardroom to work on your marketing strategy and plan. There is a perception that strategy, in particular, is the preserve of larger businesses. Something that is conducted behind the closed doors of a boardroom.

Every business needs a marketing strategy, and a plan. Even those run by solopreneurs. Without one, your marketing is little more than a scatter gunning of disjointed marketing activities. If you do get results it will most likely be by luck.

A strategy gives you the clarity and focus that will enable you to make an informed decision on the marketing you need to undertake in order to achieve the goals you set at this particular time. It will ensure you are focusing your efforts on the customers that count with a proposition aligned to solving their problems and delivering to their needs.

A plan will allow you to plot out the steps you need to take and the activities you should deploy in order to work towards achieving your goals.

Having a strategy and plan in place will help you see the bigger picture and understand that marketing is a machine with many cogs. That a single advert, a single email, a few posts on social media that don’t deliver doesn’t mean your marketing isn’t working. You need multiple steps to attract and engage potential customers. You may need to adjust your target audience, your proposition or your messaging. You simply won’t have this visibility or understanding without a strategy and / or a plan.

As participants on the Market Smarter online course will attest, it has taken them from being overwhelmed by their marketing and scared to death at the idea of putting together a marketing strategy to feeling motivated, in control and no longer afraid.

This course does not promise that you will have hundreds or thousands of customers beating down your doors upon graduation. You still need to activate. You will need the right mindset. What it WILL give you, is the assurance that when you do come to take action, you will be engaging in SMARTER MARKETING.

Helen Steel


Helen is a superstar business strategist with a skill for helping start ups and more established businesses access the funding they need to grow and flourish. Helen connected with Tanya because she saw an opportunity to help the start ups that she works with to engage in smarter marketing from the start, using Tanya’s expertise.

Market Smarter - for startups AND established businesses


Market Smarter, the online course for savvy startups, was born. Read more here.

It quickly became evident talking to business owners, that established business owners or indeed the assistants they had hired to help with their marketing could benefit from this expertise too.

So Tanya shortly followed with Market Smarter, the online course for savvy businesses.

Whether you are starting out or more established, upon completing the course you will have a wealth of knowledge plus an understanding of tools and techniques to help you engage in smarter marketing.

Market Smarter by Distinktiv


During 2020 Tanya evolved Market Smarter to include a selection of products and services that allows small business owners to learn how to ‘market smarter.’

Her philosophy is very much articulated by the proverb ‘You can give a person a fish and feed them for a day. You can teach a person to fish and feed them for a lifetime.

These wider services and products that can help you learn to engage in smarter marketing include:

Free live marketing tasters

Access to recordings from the taster sessions via Distinktiv’s mailing list and The Secret To Standing Out 

Power Hours where you can access an hour of Tanya’s expertise laser focused on your business where she will share with you tips and tools for accomplishing a particular part of your marketing strategy or plan or overcoming a particular challenge.

You can access snippets of Tanya’s expertise right away by joining The Secret To Standing Out

Beyond the course


When the time comes to extend your product or service portfolio or to scale in another way, Helen can connect you with the right investors.

Want to outsource some or all of your marketing? Both Helen and Tanya can connect you with a range of marketing experts from content writers to experts in Facebook Ads who can help you implement the fantastic marketing strategy that you build as the result of this course.

Find out more about our respective businesses:

Distinktiv and Market Smarter: https://distinktiv.co.uk/market-smarter/

Streamlion Consulting: https://www.streamlionconsulting.com/