- Why Your Marketing Needs Stories
"After nourishment, shelter, and companionship, stories are the thing we need most in the world."
Philip Pullman, British novelist
Research shows that likability is one of the main drivers behind consumer purchase decisions. While there are many ways to make yourself likable, a good story about yourself or your brand is one of the most distinctive and memorable methods. As the quote from Philip Pullman points out, people crave stories. And, the likability created by a good story has a bigger influence on the customer than any other factor. Studies show that it does this by a factor of 3 to 1 for television commercials and 2 to 1 for ads.
Get your story out of your head.
By the time you complete this course, you will be able to:
Explain why storytelling is so integral to content marketing, no matter what products or services you are selling.
Identify different types of stories and how they are used, including company and brand stories, personal stories, customers, and so on.
Describe the enduring story formats that have stood the test of time and understand how you can use them in your marketing.
Identify which types of stories connect best with your target market
Outline the key elements that make a story effective regardless of the type of story or format that you choose.
Choose the best media to use for your story to make it engaging for your target market.
Identify the different outlets you can use for distributing your story so that it will be seen by as many people as possible and create the desired result for you.
Draft your plan for finishing and producing your story.
Table of Contents
Frequently Asked Questions
How long do I have access to the course?
Forever! Once you've enrolled and paid, you'll have access to the course material for as long as you need. So devour it all in one weekend or take things slow. It's your choice!
What if I'm unhappy with my purchase?
Well, I would be sad. But if you're really unhappy with the course, just email me within 10 days to get a full refund.
I still have a question, how can I contact you?
I'd be happy to answer any questions you might have. Send me an email at firstname.lastname@example.org.