Hey there, I'm Ana, a UX & Conversion Rate Optimization (CRO) consultant who's passionate about teaching and mentoring others. I'm the founder of a UX consulting agency based in Portugal called Iterateev, and I'm also a Springboard UX Career Track Mentor. Throughout my UX journey, I've worked with companies such as Google, where I've co-led the Mobile UX initiative in Portugal - pretty exciting!
But it hasn't always been an easy journey, and that's why I'm here to help you!
It's not easy being new to something and having to learn everything from scratch. It's even more difficult when there's so much content, pieces of conflicting information, and you don't know where to get started!
There's a question I pretty much get every day, whether that's via instagram or email:
"Ana, how should I get started in UX?"
Even if you're transitioning from a field already involving an essential discipline to the multidisciplinary field of UX, such as visual design or psychology, you still have a long UX journey ahead of you.
That's why I've created this curated curriculum, composed of some of my favorite resources to help beginners get started. Enjoy!
Please don't feel sad if I can't reply to your email or message, it'd be a full-time job to give support to everyone individually. That's why I've created services to help you!
Mentoring & Coaching
Frequently Asked Questions
How long do I have access to the free curriculum?
Forever! Once you've enrolled for free, you'll have access to the course material for as long as you need. So devour it all in one weekend or take things slow. It's your choice!
Is this curriculum beginner friendly?
The curriculum is structured for beginners, but not every topic is beginner-friendly since I wanted to provide you enough information and resources for you to explore as much as you want.
What if I need to pick your brain?
I offer mentoring, coaching and tutoring services, email me at email@example.com if you're interested in becoming my mentee!
I can't afford paying for a mentorship program with you, but I think I'd really benefit from it. Do you offer financial aid or scholarships?
Yes! Every year, I commit to helping one nonprofit initiative or student in need. You'll need to provide information about your background and education, career goals, financial circumstances, and have a stellar application! (Also I'll need to make sure we're the right fit and I can help you indeed). Email me at firstname.lastname@example.org to know more.