Over the past several decades, the consumer shopping experience has slowly shifted from bricks-and-mortar style shopping to the Internet. Some stores, like Amazon and Dell, are completely virtual. As well, traditional stores like Walmart and Costco have added online shopping to their business strategy to stay competitive. Online sales are estimated to reach 1.4 trillion dollars per year in 2015, with an average growth of about 19% per year.
Businesses are also using technology to enhance the customer experience, such as by adding QR codes to product tags so that customers can view more information on their smartphone right in the store. Some stores also offer apps that allow consumers to pay with their mobile device, or push information to the user’s smartphone depending on where they are in the store.
What is Internet Marketing?
Internet marketing is just what it sounds like: using the Internet to leverage your marketing strategy so that your company flourishes. The marketing strictly by the Internet is not the goal, so you will see that we refer to an Internet marketing strategy as an element of your overall marketing strategy.
If you are going to have an Internet marketing strategy, you need to be ready to establish (or if you already have one, expand) your digital presence and reach. In this course, we will sometimes refer to your website. Since you may have several sites that are related to one company or one individual, we sometimes also refer to a hub site. Your hub site is your main web site, to which many others are linked.
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Frequently Asked Questions
How long do I have access to the course?
Forever! Once you've enrolled and paid, you'll have access to the course material for as long as you need. So devour it all in one weekend or take things slow. It's your choice!
What if I'm unhappy with my purchase?
Well, I would be sad. But if you're really unhappy with the course, just email me within 10 days to get a full refund.
I still have a question, how can I contact you?
I'd be happy to answer any questions you might have. Send me an email at firstname.lastname@example.org.