Introductory Training Program: Think Like a CEO

Consisting of 18 lessons and roughly 2 hours of content, the student will garner an understanding of the key concepts of Think Like a CEO Business Strategy. The course will deliver the tangible tools that allow the student to immediately begin analyzing businesses, whether in a B-School setting or a technology setting.

Priced at an unbelievably introductory rate of $9.94, there is no reason whatsoever to not learn the concepts behind this incredible business strategy. 

The course includes video, question answer, and case studies. 

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Differentiate Yourself.
Think Like a CEO.

Need To Be Convinced? Which Category Do You Fall Into?

Course Table of Contents

Introduction to Think Like a CEO
The Concept of Differentiation
The Concept of Time = Cash
The Concept of Something is Wrong!
The Top Line: Understanding Revenue
Output: Understanding Productivity
How does the business work? Understanding Operations
Understanding Operations, II
Understanding Operations, III, the concept of inventory.
Elvis is Dead...Cash is King!
Compare & Contrast: Using and Profiting from SIC Codes
Deep Dive into the 10-K & 10-Q
The Fiscal Year
FIRST LOOK: Revenue & trend
SECOND LOOK: Productivity
Don't be Rainman!
Use Think Like a CEO Concepts to Get That Dream Job!
Using Think Like a CEO Business Strategy

Differentiate Yourself.
Think Like a CEO.

Frequently Asked Questions

How long do I have access to the course?

Forever! Once you've enrolled and paid, you'll have access to the course material for as long as you need. So devour it all in one weekend or take things slow. The course is based on Mark's experience as a Business School professor, where he taught his students to Think Like a CEO five minutes at a time. It's proven!

What if I'm unhappy with my purchase?

Well, I would be sad. But if you're really unhappy with the course, just email me within 10 days with the reasons you didn't think you got value from it, and we will send you an electronic check for a full refund.

I don't want a sales there value in this program?

Nobody hates sales pitches more than Mark Kuta! While the Think Like a CEO App is used to demonstrate concepts in the course, we use many other tools in addition and you will DEFINITELY get value from this course. If you don't, see how we handle it from the FAQ above.

Why is the price so low?

Our objective is to demonstrate to the students of this course the power of the Think Like a CEO Business Strategy.

Can I execute the Think Like a CEO Business Strategy with only paper and pencil?

Yes! There is no need for the Think Like a CEO App, and for ten years people have been using the concepts without the app.

I Can I apply the course cost to the cost of Think Like a CEO App?

Yes! If you sign up for a 12 month subscription you will get the course price refunded via electronic check.

I still have a question, how can I contact you?

I'd be happy to answer any questions you might have. Send me an email at

If I want to subscribe to the Think Like a CEO App, how do I do it?

Simply go to the following site and subscribe! For site license information to bring the price down from >$20, contact

Do you license Think Like a CEO App for universities?

Yes, our site licenses are very economically priced. Send an email to:

How can I get a copy of the book, Think Like a CEO?

You can order it from any bookseller, or, or if you want a personally dedicated copy, send an email right to Mark!

Does Think Like a CEO App work with Android devices?

Not now, but that's on our roadmap!