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It Starts With An Idea...


You want to learn about shoes?  Well, let's get started! Presents A 4 Lesson Macro-Course that will explore the scope of the footwear business from conceptual design, market reasoning, presentation, and line planning. This course was designed to provide you with an introduction to shoe anatomy, current trends and future technologies emerging in the footwear industry. Together, we will touch on marketing, brand storytelling, price structure, drawing for manufacturing, and more.

At the end of the 4 Lesson course, you will have developed clarity and understanding of the market, industry scope and all that goes into sustaining in this business and certificate mailed to your door. This is the beginning stages to the footwear/shoe business - lets jump in feet first!


Developed with research & inspiration from Barcelona, Spain

What to Expect!

Upon completing all 4 Lessons, you will learn about the footwear industry, techniques to harness your inner shoe-master, connect with  your consumer audience and nurture an amazing idea. 

The course covers:

  • REALISTIC approach to the footwear business
  • Design Idea Development *– (the I DID approach)
  • Visual communication focus - Presentation of the Pitch (with color mood and story boards)
  • Basic to Intermediate shoe concept design drawing for manufacturing
  • How to tap into and forecast trends
  • Traditional text book (digital and physical) references (10% discount provided by FASHIONARY.ORG )
  • Footwear components and technology
  • Footwear Industry and beyond = discovering the vast areas that this course can prepare you for; from first step shoes, to equine footwear to forensics footwear analyst.
  • Factory and Industry resources
  • Weekly open-end questions on our private facebook discussion group
  • End of Lesson projects - portfolio pieces
  • Bonus Content & Special Live Guests 


The Final Project is a portfolio presentation comprised of projects collected from all 4 Lessons.  Only once you finish all 4 Lessons would you have completed a Final Project portfolio piece and earn your certificate of completion. 

Students will produce a well organized footwear idea presentation for the market, gender and season of their choosing with relevant research to support their design theory. The idea will be accompanied by visual presentation of sketches, graphs/charts of market segment and spec sheets highlighting special features and functions (if any) that will make the product marketable. The presentation must include and apply aspects from what was learned in the duration of the course including retail target price points suitable for the market to validate cost sheets. We will address the importance of fashion versus function and challenge designers to achieve both in their footwear product. The goal of this course is to go beyond suggestive drawings and bring out the designer, innovator and problem solver in each student.

*Graphic Image by Erin O'Neil
Shoe available now at

How To Get The Most Out Of This Course

I highly encourage you to participate in all 4 Lessons to fulfill and answer any questions you may have before you embark on this business journey.

In order to get the most out of the course, some independent study outside of the course hours will be required. It would benefit you as well, to exercise thorough research and seek out local cobblers, footwear retailers and industry experts to further their knowledge in specific sectors of the industry.

*I also highly recommend to have dialog with family members, friends, colleagues as well as online groups to help support the need of their product idea. Enjoy, have fun and make things happen!

Color Texture & Material Fabrication Board

Table of Contents

Footwear Design & Manufacturing
1 - Industry
2 - Career & Occupational Possibilities
3 - Footwear 101
4 - The Future of Footwear
Ethical Branding
Material Development Podcast
Visual Aid & Story Telling

Frequently Asked Questions

How long do I have access to the course?

Forever! Once you've enrolled and paid, you'll have access to the course material for as long as you need. So devour it all in one weekend or take things slow. It's your choice! I recommenced taking it nice and easy - pace yourself, ask me questions.

What if I am unhappy with my purchase?

I apologize in advance if you are unhappy with your purchase, however all purchases are final. But reach out to me...let's see what we can work out!

What happens if I finish all 4 lessons?

You should feel satisfied! You did it! Now go get it! The next step is up to you. I will send you a course completion certificate via mail. Weather you are just leaning a new trade or enhancing your career, you should feel a sense of accomplishment. Information is an on-going institution, do not hesitate to reach out to me, I am available to help guide and consult with you via email and referrals - just ask.

What if I only want to take 1 Lesson?

No problem with that - come back every 30 days or so to see the updates on new Lessons and content. Choose whichever Lesson you'd like to take as they come available. Once you make your decision, go ahead and make a payment. You still get to participate in our group discussions and three is still a final project due for the Lesson you register for. No matter how many Lessons you want to cover, you still gain a great deal by taking the first step.

I still have a question, how can I contact you?

I'd be happy to answer any questions you might have. Send me an email at:

Do I need to buy any materials?

I do highly suggest that you purchase the Fashionary Shoe Design book - I will be referring to this book throughout the 4 Lesson macro-course.

Can International students register for this course?

Absolutely you can register for this course anywhere you have internet connection. Payments are via paypal or stripe.

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