Generating & Nurturing Leads

One of the hardest part of sales is nurturing leads i.e. getting the balance right between staying in contact with prospects but not hounding them i.e. 'talk but don't stalk'. 

With this in mind, PDT Sales Consultancy has designed this 'Generating & Nurturing Leads' training course for business owners or salespeople - who want to be more successful at developing their sales opportunities.

Over six informative lessons, you will learn a range of lead nurturing techniques - as well as how to formulate a series of effective email templates that will get prospects clicking through - rather than deleting your email. 

Our practical and informative sales course will help you nurture more prospect opportunities and take your sales performance to the next level!

Get: 6 training lessons + 3 practical sales tools to download and keep!

Key outcomes from this course

By the end of this sales training course, you will be able to:

  • Understand how to calculate 'customer value'
  • Generate better quality 'target market' leads
  • Optimise your lead nurturing 'steps of the sale'
  • Differentiate between intrusive and persuasive nurturing
  • Prepare better - to increase your lead 'conversion' ratio
  • Develop the right 'sales cadence' for successful nurturing
  • Build a 'lead nurturing' toolbox of effective email templates

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If you want to nurture more leads

Lesson covered in this course

1. Generating 'target market' leads: Targeting prospects in the right markets

2. Understanding the value of your customers: Appreciate which sectors and customer types are more valuable

3. The 'nurturing' steps of the sale: Using a logical set of steps to nurture a sales opportunity

4. Using the right lead nurturing metrics: Using KPI's to measure and improve your key nurturing metrics

5. Getting your 'sales cadence' right: Employing the right frequency and pattern of contact

6. Using a proven formula to nurture leads : Using templated emails to convey powerful messages

1. Generating 'target market' leads
2. Understanding the value of your customers
3. The 'Nurturing' steps of the sale
4. Using the right lead nurturing metrics
5. Getting your 'sales cadence' right
6. Using a proven formula to nurture leads

Frequently Asked Questions

Who is this course aimed at?

This course is aimed at business owners how are inexperienced in sales or new salespeople. This course is not intended for seasoned sales professionals but could, however, be used as a 'refresher' for more experienced sellers.

How long do I have access to the course?

Forever! Once you've enrolled and paid, you'll have access to the course material for as long as you need. So devour it all in one weekend or take things slow. It's your choice!

What if I'm unhappy with my purchase?

Well, I would be sad. But if you're really unhappy with the course, just email me with your reasons why and within 10 days - to get a refund.

Do I get a participation certificate for completing this course?

Yes, this can be provided at no extra cost by emailing: - giving your details.

I still have a question, how can I contact you?

I'd be happy to answer any questions you might have. Send me an email at

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It's the best course ever