CourseCraft

Get Media Coverage for Your Business

Do you want to get media coverage for your business or personal brand? Are you searching for a manageable way to find new customers? Have you struggled to connect your story to the right people?

Learn a step-by-step system for getting coverage in top media outlets.

Getting featured in media can build credibility for your brand, drive traffic to your website, and introduce new customers to your products.This three-day live workshop will show you a step-by-step PR system that you can use to land media coverage.

You will learn how to:

  • Get your brand featured on influential blogs and national media outlets

  • Create a plan to consistently get media coverage all year round

  • Build your contact list and create pitches that get read

The Schedule

Class begins on January 15th Live sessions will be hosted at 8pm EST. You will get lifetime access to all of the recorded content, so you can work at your own pace.

Session One: Creating a Plan

January 15th | 8pm EST

Media coverage is an excellent way to build credibility and find new customers for your brand. But you cannot start investing your time in media coverage without a goal and a clear plan for using coverage to reach this goal. This session will help you understand how media coverage can help your business, and help you create a plan for getting the coverage you want.

In this session, you will learn how to:

  • Get free publicity and become a source for major media outlets

  • Leverage proven strategies for building awareness and buzz through PR

  • Create messaging that clearly communicates your brand’s message

Session Two: Finding Media Contacts

January 17th | 8pm EST

Finding the right media contacts to pitch your products can feel impossible but it doesn't have to be. This session will give you a system for finding people who will want to write about your products, and help you build a media list for promoting your work.

In this session, you will learn how to:

  • Begin building media relationships from scratch

  • Find anyone’s email address in minutes

  • Use social media to connect with relevant writers

Session Three: Pitching the Media

January 19th | 8pm EST

The most important step of landing media coverage is creating a pitch that will get a writer's attention. This session will show you how to package your story into a compelling pitch, and leave you with templates for writing the perfect email.

In this session, you will learn how to:

  • Package your story into a compelling pitch

  • Create a system for following up and securing coverage

  • Develop a powerful media kit to use in your outreach

Sign Up Now!
Join our Live Workshop

Who Should Take This Course?

From newbies who are ready to launch their own venture to seasoned entrepreneurs, this workshop will show you how to land blog and media coverage that will help you reach new customers.

What kind of business owners? Freelancers, Artists, Illustrators, Handmade Shops, Coaches, Authors, Bloggers and more.

The Instructor

Cassie Boorn has spent 7+ years building marketing strategies that help clients increase their sales. She started her career managing online marketing programs for Fortune 500 consumer brands at a NYC based Public Relations firm. She specialized in helping clients figure out how to use influencer marketing, content and social media to grow their online presence. She later joined Disney Interactive where she was charged with developing their first-ever influencer ad network. Cassie left her full-time job two years ago to start her own business. She runs a full-time consulting practice and is the creator of MakerMentors.org.

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Frequently Asked Questions

How long do I have access to the course?

Forever! Once you've enrolled and paid, you'll have access to the course material for as long as you need. So devour it all in one weekend or take things slow. It's your choice!

What if I'm unhappy with my purchase?

Well, I would be sad. But if you're really unhappy with the course, just email me within 10 days to get a full refund.

I still have a question, how can I contact you?

I'd be happy to answer any questions you might have. Send me an email at cboorn@gmail.com.

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Maker Mentors