Are you an artist, illustrator or designer interested in building a freelance career? The key to finding freelance work as an independent creative is learning how to effectively work with Art Directors.

An art director is the person in charge of hiring artist and designers who produce images for television, film, live performances, advertisements, or video games. They determine the overall style or tone desired for each project and find the creative talent they need to bring their vision to live. Your ability to present your work, manage project and meet deadlines will determine how much work you are offered.

Every creative must learn how to approach Art Directors and effectively present their work if they want to build a sustainable career.

This workshop will cover:

  • Working with Art Directors
  • Finding the best market for selling your work
  • Developing Your Portfolio
  • Pitching Art Directors and landing projects

The Schedule

Session One - Crafting Your Pitch

Craft a powerful email pitch and connect with Art Directors in a way that will get you hired. This hour-long session will help you craft a pitch that will showcase your skills and grab the attention of Art Directors.

We will cover:

  • Crafting your pitch

  • Developing your story

  • Presenting your artwork

Session Two - Building Your List

Find the best market for your work, build a list of target clients, locate the decision makers and gather contact information for Art Directors. This hour-long session will show you how to build a targeted list of potential clients and begin your outreach.

We will cover:

  • Identifying your ideal client

  • Building a list of Art Directors

  • Gathering contact information

Session Three - Approaching Art Directors

Learn how to approach Art Directors and present your work in a way that will land you more assignments. You will walk away with a clear understanding of how Art Directors recruit new talent, and the insider information you need to find new clients.

We will cover:

Working with Art Directors

Navigating the hiring process

Managing outreach and building long-term relationships

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Who Should Take This Course?

Artists, Illustrators, Designers and Photographers who are interested in approaching Art Directors for freelance work. 

The Instructor

Cassie Boorn has spent 7+ years building marketing strategies that help clients increase their sales. She started her career managing online marketing programs for Fortune 500 consumer brands at a NYC based Public Relations firm. She specialized in helping clients figure out how to use influencer marketing, content and social media to grow their online presence. She later joined Disney Interactive where she was charged with developing their first-ever influencer ad network. Cassie left her full-time job two years ago to start her own business. She runs a full-time consulting practice and is the creator of

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Frequently Asked Questions

How long do I have access to the course?

Forever! Once you've enrolled and paid, you'll have access to the course material for as long as you need. So devour it all in one weekend or take things slow. It's your choice!

What if I'm unhappy with my purchase?

Well, I would be sad. But if you're really unhappy with the course, just email me within 10 days to get a full refund.

I still have a question, how can I contact you?

I'd be happy to answer any questions you might have. Send me an email at

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Maker Mentors