Find Your Niche: Use permaculture to find your purpose, unleash your magic, and make money.

You can't please everybody, but you can completely transform the lives of some...

Self-care, sovereignty, sustainability

  • Are you a brilliant thinker with a creative practice, good connections, and a job that you secretly (or not-so-secretly) hate? 
  • Are you in love with writing, art-making, plants and/or permaculture but not feeling nurtured or "seen" by the community in which you interact? 
  • Do you feel stagnant, depressed, or just generally annoyed with your "day job" and deep down, you know you could make a living with your creative work?
  • Or perhaps you're a free-wheelin' childfree feminist, traveling the world but still feeling lost, stuck, lonely?

All of the above problems could be caused by being stuck in a niche that isn't right for you.

I know the feeling. I was there for way too long. You want to be creative, do good in the world, and find a livelihood that can sustain your modest but very real needs. But how?

By finding your niche!

Permaculture can help you, and so can I. 

I've been exactly where you are, and I used permaculture (and other stuff) to find a niche for myself that feeds me, creatively, and also keeps me a roof over my head! I too struggle to be heard in an echo chamber. Now I connect with new people all the time, and am attracting the exact people to my work that need and want to support it. 

I've been teaching permaculture, in many incarnations, since 2001. And I've been doing community activism, outreach, and networking since 1992. I'm trained, formally, as a writer, artist, and teacher, and skilled, experientially, in design, business, and agriculture. I've recently launched a series of online programs and wow! This IS my niche! I love teaching online, and I adore the global community that is coming together through these courses. I'm specifically passionate about working with radical women writers, and over the next few months will be launching all sorts of fun courses along those lines. 

What we'll do in this course

This course will consist of 9 weekly modules, each with 7 daily prompts to guide you through the process of identifying exactly where what you care about intersects with what your community needs.

We'll use that delicious cache of permaculture principles, combined with lots of felt-sense and intuition, to guide you through the process of getting your ideas out into the world, discovering what sorts of problems you can help people solve, and connecting that information to a plan that meets needs with resources and spirals out to support thriving, sustainable community.

Benefits of Using Permaculture to Find Your Niche:

  • Clarify and establish healthy, achievable goals.
  • Practice building and asserting nurturing, productive boundaries.
  • Strengthen your skills to better serve your community.
  • Identify and innovate resources to support your emotional and financial sustainability.
  • Cultivate a tangible, productive online presence that authentically represents you and your work.
  • Write a fresh body of content for your blog, website, social media, and online courses that is true to your ethos and your message.
  • Observe and interact with your network to find the niche that is right for you and determine which problems you can uniquely solve.
  • Develop a confident, experiential understanding of the core permaculture principles and how they apply to your daily life.
  • Create and participate in feedback loops that support your needs, desires, and capabilities.

Get lifetime access to:

  • 9 video classes, going deep into the social and emotional aspects of the permaculture principles and how they can be applied to explore and establish the specific place you want to occupy as a writer, a creator, and a member of your community. 
  • 63 daily prompts, walking you through each step of our adventure.
  • Facebook discussion group (enrolled students get all sorts of special attention from me!)
  • Email support from me, specific to this course (be sure to check YES when asked if you want to be on the mailing list at enrollment!)

Get Lifetime Access 

Go at your own pace, however suits your needs. 

How is this course different than the heaps of other “Find Your Niche” courses out there?

In addition to being the only course of its kind, using permaculture principles to walk you through a niche-finding process, this course stands apart in one crucial, fundamental way:

Other courses, whether business-focused or art-based, tell us that an entrepreneur has to start with the problem the community needs solving, and create their offer from there. 

And while I agree that offers should solve problems, I disagree that somebody else's problem is the starting point. 

The way I see it, your core offer has to start with your most precious personal passion. It has to come from the root of how you want to spend your time. 

My approach to helping you find your niche is all about connecting this center of deep, abiding authenticity with a problem you can solve, even if that problem only exists for a small group of people. 

The next step, obviously, is finding that niche of people, and this is done through the content itself. Targeted, opinionated content that is full of bold assertions that come from that root of conviction the maker believes in. 

This approach is basically the opposite of capitalist business models, which tell us to back-burner our passions in the name of “making a living” and maybe, if you’re lucky (read: privileged) you’ll be able to manifest your creative visions on the weekends and two-weeks paid vacation. Plus health care (or not), because you’re gonna need it when you hate your life 40 hours a week. 

But it doesn’t have to be that way, and the best way to fight capitalism? By building a joyful, abundant life for yourself based on the belief that you can, will, and MUST make enough money by doing what you love. Follow your passion or die trying. This is my mantra and this is where all of my work begins.

You have to believe in yourself as an artist, a writer, a thinker, a woman who can succeed with the work that only you can bring into this world. If you don’t believe in yourself, then nobody else will. 

But so many of us struggle to believe in ourselves, for a myriad of valid, overwhelming reasons. And that’s why the Decolonize Yourself Creative Immersion exists. To reveal and disintegrate those reasons, one by one. And to generate a body of work that not only honors your unique potential, but communicates it to the world. The bolder and more authentic your message, the more quickly your ideal niche audience can find you. From there, abundance ensues!

Whether you start with the current course or go all-in with the Creative Immersion, know that my primary goal with all of this is to help you find and bring forth that sparkling jewel of creative genius that only you…ONLY you can create. So get ready!

Here's what my students are saying

  • I like Heather's down-to-earth style. She's not your typical coach-guru, rather she seems to be here on the journey with us the whole way. Her videos feel like she's just inviting us into her very normal world -- not Instagram staged or inauthentic in any way.

    — Melissa H., New Hampshire
  • I really enjoy Heather's straightforward approach to her lessons. She shares a lot of stories from her own life and is open about the struggles she has overcome; this makes my feel more open to explore the nitty gritty of my life too. When I watch her lesson videos it feels like I am just chatting to a wise friend in her garden!

    — Lucie B., Edmonton, Alberta
  • I appreciate the amount of information provided along with the daily challenges... the commitment to do "something" everyday that nourishes or provokes growth. But not in a cheesy, self-improvement, everything is awesome kind of way.

    — Celeste B., New Mexico

Courses with this much juicy content usually cost around $2500.

But none of them use permaculture in the way I am using it, and who the heck can afford to pay that much for an online course? I am committed to keeping all of my courses accessible, and try my best to price them accordingly. That's why this 9-week immersion is priced at only about 1/10th the going rate. Not because it's easier or smaller or has less value, but because it is targeted for a specific audience: women who want to be more creative (and let's face it: most of us don't have a ton of money to burn!) 

Sliding Scale Pricing

240-120, please pay as much as you can afford to help those who have less. 

Lesson List

Start Here: How to use this course
Week 1: Diversity
Week 2: Placement
Week 3: Relationships
Week 4: Patterns
Week 5: Boundaries
Week 6: Creativity
Week 7: Recycling
Week 8: Autonomy
Week 9: Yield

This course is part of my new program focused on helping women find the time, space, and support to write their stories and share them with the world. See the other courses at my website.