Understanding Etsy Advertising

We'll talk about Etsy Ads, the new Offsite Ads program, and how advertising can help your shop grow.

Advertising your Etsy shop can be sort of intimidating. How much do you need to spend? How do you know it will get results? What if you spend the money and then nothing happens? 

For new sellers, I know it can be hard to find the extra money in your budget to feel like you can invest in advertising. I feel the same way about my shop. It's a risk. And it feels like even more of a risk when you aren't sure exactly how it works or how to make the right choices.

In this class, we will talk about how advertising on Etsy works. We'll dig in to Etsy Ads, which give you priority placement in search, and we'll talk about the new Offsite Ads program which all shops were enrolled in starting in March 2020.

The professor is in.

I have three active Etsy shops and have had my main shop (beckarahn) on Etsy since 2005. That's 16 years of experience as an Etsy Seller! When I started, I didn't have anyone to help me and I had to learn a lot by trial and error. My full time job is now working as a teaching artist; I make and sell my art, but I also teach art and business skills to artists in my community. That's what I love to do and it's why I teach this class series. I want to help you get past the hurdles that are frustrating you about running your Etsy shop.

In 2019 and 2020 I participated in a program called Etsy University. As an Etsy U instructor, I got special training from Etsy so I can help teach sellers how to better understand how their shop works and how to make the most of it. I don't work for Etsy, but I got to complete extra training and have a team of instructors and Etsy staff to help answer my questions about search, advertising, photography and more. I was also a member of the 2016 Etsy Sellers Advisory Board, a panel of international sellers that worked with Etsy admin to talk about issues important to sellers. This extra training from Etsy, along with my 16 years of experience with my Etsy shops gives me a wealth of knowledge to share with you.

I live in Minneapolis and work in a micro studio with a yellow lab puppy named Stanley.

Class is open now. Work at your own pace.

The lessons in this class are set up to work at your own pace and there is no set schedule, so you can take the class anytime you want to. You can complete all of the lessons at once or spread it out. You can also come back any time, even months later, to review a lesson or ask a question. I periodically update class lessons when Etsy updates or changes things so I try to make sure you always have access to information that is helpful and up to date.

After you register, you'll get an email from CourseCraft with instructions about how to access the class and you can come back to your classes anytime by logging into your account which you set up when you register.

You are also invited to join me for a live office hours session held via Zoom where you can ask your questions live and in-person. I usually schedule 2 sessions per month and the details are in the last lesson of this class. These live sessions are only open to members of this class or any of the five classes in my Etsy series.

All of that for just $8.

Sign me up!

About this class

What you'll learn in class

First I will take you through the basics of what the different Etsy ad programs are and how they work.

Then we'll take a tour through some of the ads in my shop so you can see where to find the data about how your ads are doing. Want to know how many clicks it had? How about the search terms that brought up your ad for a shopper? I will show you where to find them.

Next, I'll talk you through a strategy of how you can get started with an ad campaign. I'll show you where to click to set it up, how to choose a budget and set some goals to check back in and see how it's doing. There's even a worksheet so you can keep track of how your Ads are doing over time. It took me years to decide I was ready to advertise my shop because I didn't think it would be worth it. I want to share with you what I've learned.

And finally, you are invited to my office hours so you can ask your questions live and virtually-in-person! If you sign up when the class launches, you can participate in office hours and I would LOVE to talk to you.

Intro & Check in
Advertising Basics
Exploring the Etsy Ads Dashboard
Navigating the Offsite Ads Dashboard
Evaluating Your First Ads campaign
Wrap Up

What are you waiting for?

Frequently Asked Questions

How long do I have access to the class?

Forever! Once you've enrolled and paid, you'll have access to the course material for as long as you need. So devour it all in one weekend or take things slow. It's your choice!

I still have a question, how can I contact you?

I'd be happy to answer any questions you might have. Send me an email at

Even though the class is available 24/7/365, please know that I am not online 24/7 and I haven't yet taught my canine intern to answer emails. I will do my best to respond quickly.

So, how much does Etsy pay you to do this?

Etsy and I are good friends, but I don't work for them. I produce, support and teach these classes on my own from my tiny studio in Minneapolis. All instructions and opinions are my own; I don't represent Etsy in any official capacity. I also do not have any affiliate links and I do not receive any kickbacks, commissions, discounts, perks, or other awards for teaching these classes or for any of the links to apps, products or services mentioned in my classes.