Understanding Etsy Advertising

We'll talk about Etsy Ads, the new Offsite Ads program, and how advertising can help your shop grow.

Advertising your Etsy shop can be sort of intimidating. How much do you need to spend? How do you know it will get results? What if you spend the money and then nothing happens? 

For new sellers, I know it can be hard to find the extra money in your budget to feel like you can invest in advertising. I feel the same way about my shop. It's a risk. And it feels like even more of a risk when you aren't sure exactly how it works or how to make the right choices.

In this class, we will talk about how advertising on Etsy works. We'll dig in to Etsy Ads, which give you priority placement in search, and we'll talk about the new Offsite Ads program which all shops were enrolled in starting in March 2020.

The professor is in.

I'm participating in a program called Etsy University. As an Etsy U instructor, I get special training from Etsy so I can help teach sellers how to better understand how their shop works and how to make the most of it. I don't work for Etsy, but instead I act as a sort of Etsy ambassador. I get to complete extra training and have a team of instructors and Etsy staff to help answer my questions about search, advertising, photography and more. In exchange, Etsy helps me promote my workshops and reach out to new students. Etsy provides a basic curriculum, but I get to build on top of that to bring you the things I have learned in the 15 years I have had my Etsy shop.

Class is open now. Work at your own pace.

The lessons in this class are all set up to work at your own pace and there is no set schedule, so you can make it work for you anytime you want to. Class is open for registration and all of the class materials will be available to you after you register. You can complete all of the lessons at once or spread it out. You can come back any time, even months later, to review a lesson or ask a question. 

After you register, you'll get an email with instructions to access the class and you can come back to your classes anytime through your account (set up when you register).

You are also invited to join me for a live office hours session held via Zoom where you can ask your questions live and in-person. I usually schedule 2 sessions per month and the details are in the last lesson of this class. These live sessions are only open to members of any of the four classes in my Etsy series.

All of that for just $8.

Sign me up!

About this class

What you'll learn in class

First I will take you through the basics of what the different Etsy ad programs are and how they work.

Then we'll take a tour through some of the ads in my shop so you can see where to find the data about how your ads are doing. Want to know how many clicks it had? How about the search terms that brought up your ad for a shopper? I will show you where to find them.

Next, I'll talk you through a strategy of how you can get started with an ad campaign. I'll show you where to click to set it up, how to choose a budget and set some goals to check back in and see how it's doing. There's even a worksheet so you can keep track of how your Ads are doing over time. It took me years to decide I was ready to advertise my shop because I didn't think it would be worth it. I want to share with you what I've learned.

And finally, you are invited to my office hours so you can ask your questions live and virtually-in-person! If you sign up when the class launches, you can participate in office hours and I would LOVE to talk to you.

Intro & Check in
Advertising Basics
Exploring the Etsy Ads Dashboard
Navigating the Offsite Ads Dashboard
Evaluating Your First Ads campaign
Join Me for Live Office Hours

What are you waiting for?

Frequently Asked Questions

How long do I have access to the class?

Forever! Once you've enrolled and paid, you'll have access to the course material for as long as you need. So devour it all in one weekend or take things slow. It's your choice!

I still have a question, how can I contact you?

I'd be happy to answer any questions you might have. Send me an email at

Even though the class is available 24/7/365, please know that I am not online 24/7 and I haven't yet taught my canine intern to answer emails. I will do my best to respond quickly.

So, how much does Etsy pay you to do this?

Etsy and I are good friends, but I don't work for them. I applied and auditioned to be an Etsy U Instructor and part of the Etsy U program. Etsy provides some of the materials I use for this class because I am a participant in that program, but I produce, support and teach these classes on my own from my tiny studio in Minneapolis. All instructions and opinions are my own; I don't represent Etsy in any official capacity.

Do you offer scholarships?

I thought really hard about scholarships because I know a lot of us have jobs that have been hugely effected by the events of 2020. But what I decided was that everyone gets a scholarship. I decided to price this class so that it's (hopefully) affordable to everyone.