Who can benefit from marketing smarter
You are a business owner who is new to marketing or wants to improve. Or you have just started your first job in marketing. Or you are a seasoned marketer looking to sharpen your knowledge and skills.
Where should you start?
When people hear the word marketing, they often associate it with adverts, leaflets, brochures, videos, social media, websites, mailing lists and so on.
That's not wrong. These are all related to marketing but they are tactics or they are tools, channels or platforms to help you deliver your marketing.
However they are not where you should start your marketing.
You need to put the fundamentals in place before you do anything else. Otherwise, how will you know what kind of website is right, whether you need leaflets, a brochure or something else and which social media accounts you should be setting up. What about your messaging? If you choose to do SEO or PPC how would you know you had the right key words?
Before you even think about tactics and tools and so on you need to:
- Know where you're heading
- Understand your place in your market - nobody operates in a vacuum
- Understand which customers count most to your business - i.e. which ones you should target to help you reach your goals more easily
- Understand why those customers should buy from you rather than your competitors
- Work out the best way of reaching those customers
Once you have those fundamentals in place THEN you can start thinking about your marketing tactics and the tools you need to use to deploy it. After all you wouldn't build a house before laying the foundations or ice a cake before baking it. So why do that with your marketing?
By landing on this page, you are one step closer to smarter marketing.
What people say about the course
Market Smarter has been incredibly useful to Creating Better Futures. As a local charity we attract supporters from a range of backgrounds. This course has helped us to understand each of these groups and market our cause to reach others just like them. I have no background in marketing, so have hugely benefited from how this course simplifies technical terms and concepts.’— — Max London, Creating Better Futures
What people say about the author
Tanya is amazing at what she does with getting you to achieve your business goals through her strategies and tips. She knows how to get the information out of you for your specific marketing technique.— Liz Awujoola, Founder, Paradigm Travels
Tanya’s questioning really helped us think about our business in a way we hadn’t previously considered.— Paul Andrews, Marketing Director, Cloud1
Tanya has excellent knowledge about how marketing works and a very strategic overview— Ruth Kudzi, Ruth Kudzi Coaching
Tanya provides wise counsel for anyone starting up in business or planning to consolidate and take their business to the next level.— Jane Hanford, Psychologist, Coach and Encouragement specialist
Tanya is a marketer’s marketer. She has helped me find ‘aha’ moments in my own thinking, planning and strategy. She pulls insights out of me that I didn’t know I had.— Gina Balarin, Corporate Storyteller, TedEx and Keynote Speaker, Author, CMO, Founder of Verballistics
Ready to market smarter?
Table of Contents
Frequently Asked Questions
How long do I have access to the course?
Pay up front: Once you've enrolled and paid for the course in full you will have access the course for as long as you want.
Pay monthly (6 instalments): Once you've enrolled and paid the first instalment you can access the first two lessons of the course. You will continue to pay monthly for six months and each month we will add a further two lessons until you have all 12. Once you have paid in full you will have access the course for as long as you want.
Pay monthly (12 instalments):Once you've enrolled and paid the first instalment you can access the first lesson of the course. You will continue to pay monthly for 12 months and each month we will add a lesson until you have all 12. Once you have paid in full you will have access the course for as long as you want.
What if I'm unhappy with my purchase?
Pay up front: Well, we would be sad. But if you're really unhappy with the course, just email Tanya within 48 hours to get a full refund.
Pay monthly: Well, we would be sad. But if you're really unhappy with the course, just email Tanya within 7 days to get a full refund for of the first month’s subscription.