How to Create an Online Course | CourseCraft 101

Promotion & Getting the Word Out

Tell everyone about your course!

When you're ready to start accepting enrollments, you can finally open up your course and start promoting it! But you should have a few things taken care of first:

  • course content is all done*
  • landing page is written
  • you have a cover photo
  • set a price
  • added your avatar
  • filled out your bio and social media links
  • linked a payment provider (Stripe or PayPal)

* Your course doesn't have to be completely 100% done before you start accepting enrollments, but you should have a really solid idea what needs to be done still.

The Share Page

The first thing you'll see on the share page is the URL for your landing page. Use this URL in your tweets, Facebook posts, emails, etc. You can even make your own button for your website and use it as the link, if you're into that sort of thing. Basically, share this URL as much as you can in as many ways as you can think of.

The next thing you'll see on the share page is a website integration embed code. We've created these custom embed codes for you to use to make it easy to integrate with your website. If you don't know how to make your own buttons for your site, then just use this code! Choose either the auto sized version, large or small. The short description is from the 'edit' page of your course. The little code at the bottom is what you'll paste into your blog or website.

Promo Codes

On the Promo Codes tab you will find a tool to create promo codes. Codes can be used for just one of your courses or all of them. Set the percentage discount (if you're looking for 100% discounts, use pre-paid seats) and the maximum uses. If you don't want a limit on how many times the promo code can be used, just leave the maximum uses at the default of 'unlimited'.

If you want to retire a promo code and make it inactive, just uncheck the box to the left of it. If a promo code has already been used by at least one person, you won't be able to delete it. And keep in mind that you can edit a promo code at any time and change it's maximum uses or anything else. When someone signs up for you course using one of your promo codes, the code they used will be listed next to their name in the 'stats' page. We'll talk about that a bit more in the next (and last!) lesson.

Capturing Leads

It would be amazing if everyone who was interested in your course just signed up immediately- but that's not how things work! So that's where lead capture comes in. I mentioned it a few times earlier in the course, but let's look at this awesome feature a little closer.

You can gather a list of people who seem interested in your course so you can follow up later, let them know when your course is open or just keep in touch.

Leads come from 2 places:

  • viewing a free sample lesson
  • opting in on the landing page before the course is open

Free sample lesson

A free sample lesson is a great way to show prospective students what your course is like. They can try before they commit to buying. In order to view a free sample lesson, students will need to enter their name and email address. Then they'll show up on your leads list.

Landing page

Enroll buttons on your landing page do double duty. Before your course is open they can be used to capture leads. After your course is open they switch to being enroll buttons. It all happens automatically so you don't have to re-work your landing page much after your course opens. Promotion doesn't have to start when your course opens, you can start anytime!

What do I do with my leads?

Leads are people who showed interest in your course, but for some reason didn't make the purchase. So now is the time to convince them to come back! You can send them an email with a promo code, give them a little more information about your course (maybe a behind the scenes look) or just let them know about other products and courses you offer.

An Affiliate Program

Starting an affiliate program is another great way to promote your course. You can really expand your reach by recruiting friends and followers to spread the word about your course for you. You can add and manage affiliates for your course on the affiliates page under the promote section of your course.

Our affiliates feature makes it easy to keep track of affiliates, change their percentage, and even pay them directly from CourseCraft.

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