Etsy Search, Titles & Tags

We'll talk about Etsy Search, Google Search, the importance of titles & tags and understanding how to optimize your listings so you get found.

The key to making a sale in your Etsy shop is first getting found in search. Making sure that your listings are set up to make the most out of the search engine algorithms is one of the most important things you can do to make sure your shop is successful.

In this class, we will talk about how search on Etsy works. We'll dig into what parts of your listings it looks at and how to make sure you have the right information there. We'll branch out to talk about how Google's search looks at some of the same and different parts of your listings and make sure you know how to optimize for both. Finally, I'll show you how to look back at your stats and use that information to refine your items to be the best they can be.

The professor is in.

I'm participating in a program called Etsy University. As an Etsy U instructor, I get special training from Etsy so I can help teach sellers how to better understand how their shop works and how to make the most of it. I don't work for Etsy, but instead I act as a sort of Etsy ambassador. I get to complete extra training and have a team of instructors and Etsy staff to help answer my questions about search, advertising, photography and more. In exchange, Etsy helps me promote my workshops and reach out to new students. Etsy provides a basic curriculum, but I get to build on top of that to bring you the things I have learned in the 15 years I have had my Etsy shop.

Class is open. Work at your own pace.

The lessons in this class are all set up to work at your own pace and there is no set schedule, so you can make it work for you anytime you want to. Class is open for registration and all of the class materials will be available to you after you register. You can complete all of the lessons at once or spread it out. You can come back any time (even months later) to review a lesson or ask a question.

You are also invited to join me for a live office hours session held via Zoom where you can ask your questions live and in-person. I usually schedule 2 sessions per month and the details are in the last lesson of this class. These live sessions are only open to members of this class or my Understanding Etsy Advertising class. 

All of that for just $8.

What are you waiting for? Sign up now.

About this class

First I will take you through the basics of how Etsy search works; that means we'll dig in to what the search engine actually looks at when it decides what to show a buyer.

Then we'll dive deep into titles and tags/keywords, which are the most important parts of your listing. I'll give you tips for figuring out what to use as your keywords and share a lot of best practices for what are the best kinds of phrases to use.

Next, we'll look at your Stats and see what we can learn about how your keywords and titles are performing for you. You can see which are the most successful and which ones you should replace, and you can even look for suggestions for what you maybe should be using.

And finally, you are invited to my office hours so you can ask your questions live and virtually-in-person! If you sign up when the class launches, you can participate in office hours and I would LOVE to talk to you.

I also think it's important to say, this class isn't like a TV show. It isn't just a series of videos for you to watch. I create classes that are more like in-depth tutorials. There is text to read, links to more information, exercises for you to try, video demos, screenshots, downloadable worksheets or handouts and places in every lesson for you to ask me questions. I am always very impatient learning from videos myself, so I think it's important to mix it up so that it works better for people who learn in lots of different ways.

Table of Contents

Intro & Check In
Search Basics
Understanding Keywords
Adding Keywords to your Titles & Tags
All the Other Factors
Using Stats to Refine your Listings
Wrap up & Resources
Join me for Live Office Hours

What are you waiting for? Sign up now.

Frequently Asked Questions

How long do I have access to the course?

Forever! Once you've enrolled and paid, you'll have access to the course material for as long as you need. So devour it all in one weekend or take things slow. It's your choice!

I still have a question, how can I contact you?

I'd be happy to answer any questions you might have. Send me an email at

So, how much does Etsy pay you to do this?

Etsy and I are good friends, but I don't work for them. I applied and auditioned to be an Etsy U Instructor and part of the Etsy U program. Etsy provides some of the materials I use for this class because I am a participant in that program, but I produce, support and teach these classes on my own from my tiny studio in Minneapolis. All instructions and opinions are my own; I don't represent Etsy in any official capacity.

Do you offer scholarships?

I thought really hard about scholarships because I know a lot of us have jobs that have been hugely effected by the events of 2020. But what I decided was that everyone gets a scholarship. I decided to price this class so that it's (hopefully) affordable to everyone.