Etsy Descriptions & Variations

This class is about how to help your customers understand everything about your items through writing simple but compelling item descriptions and setting up Variations or Personalization to help customers communicate with you.

Making your art is often a lot more fun than writing all of the text about your items. This class aims to make writing those descriptions faster and easier. Etsy doesn't give a lot of guidance about how to describe your items, so I will walk you through my process and how I break down item descriptions into 5 sections that capture everything your customers need to know about what they are buying. I provide checklists and a template to help you organize your information and make it easily readable by your most important audience: your customers.

We will also talk about Variations and Personalization, which are options you can use to make it easier for customers to communicate with you about the different options you offer like choosing sizes, colors, materials and more. I walk you through how to set up many different combinations of Variations and how to manage inventory to make sure that the customer can get exactly the combination they want.

The professor is in.

I have three active Etsy shops and have had my main shop (beckarahn) on Etsy since 2005. That's 16 years of experience as an Etsy Seller! When I started, I didn't have anyone to help me and I had to learn a lot by trial and error. My full time job is now working as a teaching artist; I make and sell my art, but I also teach art and business skills to artists in my community. That's what I love to do and it's why I teach this class series. I want to help you get past the hurdles that are frustrating you about running your Etsy shop.

In 2019 and 2020 I participated in a program called Etsy University. As an Etsy U instructor, I got special training from Etsy so I can help teach sellers how to better understand how their shop works and how to make the most of it. I don't work for Etsy, but I got to complete extra training and have a team of instructors and Etsy staff to help answer my questions about search, advertising, photography and more. I was also a member of the 2016 Etsy Sellers Advisory Board, a panel of international sellers that worked with Etsy admin to talk about issues important to sellers. This extra training from Etsy, along with my 16 years of experience with my Etsy shops gives me a wealth of knowledge to share with you.

I live in Minneapolis and work in a micro studio with a yellow lab puppy named Stanley.

Class is open. Work at your own pace.

The lessons in this class are set up to work at your own pace and there is no set schedule, so you can take the class anytime you want to. You can complete all of the lessons at once or spread it out. You can also come back any time, even months later, to review a lesson or ask a question. I periodically update class lessons when Etsy updates or changes things so I try to make sure you always have access to information that is helpful and up to date.

After you register, you'll get an email from CourseCraft with instructions about how to access the class and you can come back to your classes anytime by logging into your account which you set up when you register.

You are also invited to join me for a live office hours session held via Zoom where you can ask your questions live and in-person. I usually schedule 2 sessions per month and the details are in the last lesson of this class. These live sessions are only open to members of this class or any of the five classes in my Etsy series.

All of that for just $8.

Don't miss out
It's the best course ever

About this Class

The first half of this class is a deep dive into writing item descriptions. I walk you through a series of questions to help you brainstorm all of the important information that your customers want to know. Then I walk you through the "template" or formula that I use to write my items descriptions. This template helps you to organize your descriptions in a way that makes it really easy for customers to find what they are looking for and feel confident in your items. 

Next we go step-by-step through how to set up Variations on your listings so customers can choose options for your items like size, color, finish or personalization. Variations are complex to set up because they have so many options available, so I take you through two different video lessons to show you how they work. Even though you might not think you need to use Variations or Personalization on your items, you might find a way in these examples that they can help customers communicate with you about what they want.

I also think it's important to say, this class isn't like a TV show. It isn't just a series of videos for you to watch. I create classes that are more like in-depth tutorials. There is text to read, links to more information, exercises for you to try, video demos, screenshots, downloadable worksheets or handouts and places in every lesson for you to ask me questions. I am always very impatient learning from videos myself, so I think it's important to mix it up so that it works better for people who learn in lots of different ways.

Table of Contents

Intro & Check In
What goes into a Listing Description?
Organizing your Description
What are Variations?
An Example Listing with Variations
Resources and Wrap up

Frequently Asked Questions

How long do I have access to the course?

Forever! Once you've enrolled and paid, you'll have access to the course material for as long as you need. So devour it all in one weekend or take things slow. It's your choice!

I still have a question, how can I contact you?

I'd be happy to answer any questions you might have. Send me an email at

So, how much does Etsy pay you to do this?

Etsy and I are good friends, but I don't work for them. I produce, support and teach these classes on my own from my tiny studio in Minneapolis. All instructions and opinions are my own; I don't represent Etsy in any official capacity. I also do not have any affiliate links and I do not receive any kickbacks, commissions, discounts, perks, or other awards for teaching these classes or for any of the links to apps, products or services mentioned in my classes.

Don't miss out
It's the best course ever